Lara White is the principal of Launch Raven Digital Marketing, where she partners with startups to develop robust and sustainable go-to-market strategies. She brings more than 17 years of experience to the table, and excels at helping her clients mindfully build an online presence, develop lead gen pipelines, and successfully communicate the value of their products to customers. Lara knows how to craft meticulous strategies and drive conversions. She thrives in fast-paced, entrepreneurial environments, expertly manages complex projects and teams, and consistently crushes acquisition goals.
Prior to founding Launch Raven, Lara served as director of demand generation at BDNA, where she was responsible for a 1M budget and tasked with overhauling both lead management and automation/CRM management. In just 12 months, her digital tactics doubled conversion across web properties; her hand-picked team generated a 24M pipeline; and her process revisions revolutionized internal goal-setting and achievement.
Lara also worked as the senior digital marketing manager at CipherCloud, an Andreessen Horowitz-backed cloud security startup. While there, Lara optimized site performance through heat mapping, split testing, architectural improvements, and search engine optimizations, leading to a 100% increase in web leads and higher landing-page conversions. She also developed content strategy to grow leads and traffic, and initiated a localized site strategy which resulted in a 400% increase in traffic.
Over the course of her career, Lara has:
Spearheaded teams to improve ROI, with a 120% increase in lead conversions and 20.4% increase in leads through ad targeting and mobile campaigns
Successfully overhauled distressed AdWords and display campaigns
Developed diverse demand generation strategies including content marketing, digital, webinars, and syndicated content
Restructured social media strategy to overachieve KPIs by 97%
Increased marketing reach to 2.5M by launching corporate evangelizing initiative for employee engagement
Directed development of an editorial calendar and integrated promotional activities, while simultaneously managing the editorial team
In addition to partnering with startups, Lara has worked for engineering firms, nonprofits, and foundations. She holds a B.A. in English from University of California, Riverside, and is the author of Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing & More. Lara lives in Los Altos Hills with her partner and their three children.